THE LOUISVILLE ALUMNI BRAND


In March 2014, the UofL Alumni Association announced the release of a new graphic identity. The Louisville Alumni brand includes a new set of marks that replace all existing alumni association logos. 

Brand Standards

The brand guidelines for the UofL Alumni Association (Louisville Alumni) are a refinement of the overall brand guidelines for the University of Louisville. The Louisville Alumni mark is a trademark of the University of Louisville, licensed under the Collegiate Licensing Company.

All merchandise and publications must be approved by the director of advancement communications before production.

James Barnard | director of advancement communications
Tel: (502) 852-2400 of Email James

Download a copy of our current brand standards quick reference guide.

Logos

JPG versions of the Louisville Alumni mark area available online -- please use the links below to download the desired logo. To request high resolution Louisville Alumni logos in JPG, PNG, or EPS format, please contact James Barnard, director of advancement communications, via email.


Louisville Alumni Signature Mark:
Red (on White)White (on Red) | Black (on White) | White (on Black)


Louisville Alumni Side Signature Mark:
Red (on White)White (on Red) | Black (on White) | White (on Black)


Louisville Alumni Primary Mark:
Red (on White)White (on Red) | Black (on White) | White (on Black)


Louisville Alumni One Line Mark:
Red (on White)White (on Red) | Black (on White) | White (on Black)

Colors

All colors included in the University of Louisville brand guidelines are permitted. Note, however, that the Louisville Alumni logo uses PMS 200C (as used in UofL athletics logos) rather than 1797C (as used in current UofL academic logos).

Alumni Red
 
Pantone: PMS 200C
CMYK: 16 | 100 | 87 | 6
RGB: 195 | 33 | 51
Web: #AD0000

Typography

All fonts included in the University of Louisville brand guidelines are permitted, including all variations of Delta Jaeger, Helvetica Neue, ITC Giovanni, and Brisa. Fonts are available to download from linotype.com and veer.com.