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Louisville Alumni announces partnership with GEICO

March 27, 2014

The University of Louisville and the UofL Alumni Association has partnered with GEICO to be the official provider of auto insurance. The agreement ends a previous partnership with Liberty Mutual and initiates a lucrative agreement with GEICO to provide financial support to several UofL entities.

“This is the beginning of a strong relationship between the Alumni Association and GEICO,” said Josh Hawkins, interim associate vice president for alumni relations and annual giving. “This agreement helps to create a sustainable financial model for us, which in turn helps to improve the programs and services offered to alumni.”

So what does this mean for UofL alumni?

  • UofL alumni may receive a special discount* on GEICO auto insurance (some exclusions apply)
  • Alumni will receive co-branded messaging from GEICO and the Alumni Association
  • GEICO will provide financial support to enhance alumni and fan experiences at most athletic related alumni events.

UofL alumni and fans can get a quote on car insurance by visiting The Alumni Association receives a small donation per quote requested.

“GEICO is very excited to partner with the University of Louisville and to bring special savings to Louisville Alumni across the country,” said Deedre Daniel, director of partnership marketing at GEICO. “The enthusiasm, passion, and loyalty of Cardinal fans and great reputation of UofL make this a terrific fit for GEICO. We look forward to not only being champions of savings but to a long partnership with the University of Louisville.”

To launch the partnership, GEICO is sponsoring the Louisville Alumni Cardinal Headquarters in Indianapolis for the NCAA Men’s Basketball Sweet Sixteen and in Louisville for the NCAA Women’s Basketball Sweet Sixteen. Staff from GEICO (including the Gecko mascot) will be in attendance at the Indianapolis events.

For more information about partnership opportunities with the Alumni Association, please call Jonathan Israel at (502) 852-6910.

*Some discounts, coverages, payment plans and features are not available in all states or all GEICO companies. Discount amount varies in some states. One group discount applicable per policy. Coverage is individual. In New York a premium reduction may be available.


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