The Louisville Alumni brand is a national brand and is not just a logo or an approved font. It is not just a set of rules about colors. Our brand is everything we do. The visual portion of the Louisville Alumni brand is represented by the Louisville Alumni visual marks (logos), colors, and typefaces/fonts we use.
Brand Standards
To strengthen brand awareness, we manage our brand by consistently
applying a standard set of guidelines for usage and appearance. These brand standards ensure that there is recognizable consistency in our brand so that no matter where our brand may appear, people know who we are. The Louisville Alumni brand guidelines are a refinement of the overall brand guidelines for the University of Louisville.
All merchandise and publications must be approved prior to production. For questions about the Louisville Alumni brand or to request official permission to use brand assets, please contact our office at: alumni@louisville.edu or 502-852-6186. A member of our team will respond quickly.
Logos
The Louisville Alumni mark is our most nationally recognized brand asset and is a trademark of the University of
Louisville, licensed under the Collegiate Licensing Company. These logos
may not be altered in any way. There are four primary treatments with variation on each treatment to accommodate different design contexts.
To request high resolution Louisville Alumni logos, please contact us via email.